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China is the world’s largest producer and exporter of litchi, accounting for over 95% of global production[4]. The country produces an estimated 2.6 to 2.8 million tons of litchi annually[4]. However, only a small portion of China’s litchi production is exported. In 2013, approximately 41,300 tons of litchi from Luc Ngan, a major litchi producing region in China, was exported to China’s domestic market, while only 4,500 tons (6.3% of total production) was exported to other international markets[5]. By 2016, litchi exports from Luc Ngan to international markets had decreased dramatically to just 380 tons (0.7% of total production)[5].

While China dominates global litchi production, other major litchi growing countries include India, Thailand, Madagascar, South Africa, Israel, Australia and Vietnam[2]. Madagascar, in particular, has successfully exported litchi to European markets, taking advantage of a short marketing window and efficient logistics[3]. However, Madagascar’s litchi export sector remains focused on downstream activities, with limited investment in upstream production and supply chain improvements[3].

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