Amazon is launching a new initiative called "Project K-Beauty Go Big" to support the global expansion of South Korean cosmetics brands. Under this project, Amazon will provide Korean beauty product makers and sellers with comprehensive support, from product planning and manufacturing to packaging, branding, and global marketing.
This move comes as Korean cosmetics exports have seen strong growth, with sales on Amazon.com jumping 78% in 2023. Amazon aims to leverage its global reach and expertise to help more Korean beauty brands succeed internationally and capitalize on the rising popularity of K-beauty products worldwide.
Citations:
[1] https://koreajoongangdaily.joins.com/news/2024-06-27/culture/lifeStyle/Amazon-to-support-Kbeautys-global-expansion/2077972
[2] https://www.enjoy-motel.com.tw/quic3f/cdee33a32252402Pcd1d29.php
[3] https://www.kedglobal.com/us/beauty-cosmetics/newsView/ked202406260011
[4] https://www.frontrowgroup.com/insight/business-of-fashion-feature-how-amazon-fits-into-the-new-beauty-playbook/
[5] https://www.statista.com/topics/11222/amazon-beauty/