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Many Vietnamese products are exported under foreign brands, limiting the ability of Vietnamese companies to build their own brand recognition in international markets[1]. Exporting under foreign brands is a common practice, as it allows Vietnamese companies to leverage the established reputation and distribution channels of larger foreign brands. However, this strategy can also make it difficult for Vietnamese companies to differentiate their products and command higher prices.

To increase the market share of Vietnamese goods in demanding markets like the UK, experts emphasize the critical importance of developing strong Vietnamese brands that are recognized for quality, food safety, good packaging, and competitive prices[1]. Building brands should be seen as an investment, not an expense, and requires a comprehensive approach that includes improving production technology, developing raw material areas, and ensuring compliance with environmental, labor, and traceability standards in export markets[1].

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