The United States Meat Export Federation (USMEF) is actively promoting underutilized beef and pork cuts to the global market. At the USMEF Spring Conference in Kansas City, industry experts discussed strategies to develop demand for specific cuts from the pork loin and beef round primals. The organization is focusing on promoting these underutilized cuts in key markets such as Colombia, Peru, and Chile.
By doing so, USMEF aims to increase the use of U.S. pork and beef in these markets, thereby enhancing the overall competitiveness of the U.S. red meat industry. Additionally, the USMEF is utilizing various promotional tools, including videos, to highlight the sustainability of U.S. red meat in international markets, further enhancing its global market presence[2][3][4][5].
Citations:
[1] https://thefederal.com/category/business/spice-wars-indias-food-regulator-must-step-up-to-beat-export-bans-123996
[2] https://www.porkbusiness.com/news/industry/usmef-promotes-underutilized-beef-and-pork-cuts-global-market
[3] https://www.porkbusiness.com/news/hog-production/red-meat-industry-optimistic-usmef-spring-conference-kansas-city
[4] https://www.meatpoultry.com/articles/30271-usmef-spring-conference-ends-with-discussion-of-underutilized-cuts
[5] https://www.beefboard.org/2024/03/14/7-ways-usmef-promotes-beef/