According to Statista.com, after India, the European Union, and the United States, China is the 4th largest consumer of cow milk. Unlike the United States, its production capacity does not match with consumption rate for cow milk. Hence, the massive need for cow milk importation is inevitable.
China’s appetite for cow milk has exploded in recent years. The nation of nearly 1.4 billion people is now in the league of the largest consumers of cow milk products. Many thanks to their population.
Chinese population consumed on average 12.5 kilograms of milk and dairy products per person in 2020.
The most consumed cow milk products in China are:
It is worthy to mention that milk scandals and increased purchasing power have increasingly exposed Chinese consumers to the international market.
Milk sales in China are expected to increase from 11.95 billion Chinese Yens in 2020 to 12.83 billion Chinese Yens in 2022, with an annual growth rate of 1.7%. Therefore, the size of the milk market in China has grown steadily and the opportunities for importers in this sector are manifold.
However, with the strong competitiveness with local dairy farmers, importers need to understand the needs of Chinese consumers, as well as ways to reach them. It is also worthy of mention that imported milk is in high demand in the Asian giant.
Why is imported cow milk in high demand in China rather than locally made ones?
There are 2 major reasons which include the famous Chinese baby milk scandals and the lack of self-sufficiency in Chinese cow milk.
China’s export requirements for cow milk
Pre-export approvals by the competent authority of the importing country
Production controls and inspection requirements
The requirements to export cow milk to China are many and very restrictive. Also, taxes and import duties are very high. However, there are simpler methods to export milk to China.
In this video, we will be taking you through the simple steps of successfully exporting cow milk into China.
These simple steps include the following:
Daigou is otherwise known as surrogate Shopping” is an emerging form of cross-border exporting in which exporters outside China purchase goods for consumers in China. Many Chinese customers believe that the prices, despite higher prices, are worth the quality of the product.
Unfortunately, the Covid-19 crisis technically paralyzed Daigou and exporters’ ability to supply consumers because the number of available cross-border flights was curtailed in China due to logistical problems. Fortunately, Cross-border e-commerce became a new opportunity for exporters
As Daigou sellers could completely exit the sector, it paved way for more importers to sell their cow milk products in China through cross-border e-commerce.
More importers can now move towards cross-Border e-Commerce due to the increase in costs and risks of selling directly to Chinese consumers.
Cross-border e-commerce platforms like Tmall Global, JD Worldwide, Vip.com, Ymatou, and Kaola now offer importers the opportunity to bypass lengthy approval and registration processes to sell their products without having a physical presence in China.
How can you successfully penetrate the Chinese cow milk market as an importer?
Since the majority of the importation procedures have not shifted to Cross-border e-commerce, serious-minded exporters hoping to be successful in exporting cow milk to China have to work seriously on branding and e-reputation in order to succeed in China’s cow milk market.
Chinese people distrust domestic milk and prefer to buy imported ones. If they don’t know the brand, they will not buy it. Chinese consumers spend a lot of time online to find potential brands and products that fit their needs. In China western digital platforms are banned, so brands should make their marketing efforts on Chinese channels.
How do I create a good e-commerce reputation in China?
There are several ways to increase your e-reputation and generate leads. We recommend a multichannel strategy to create a strong and faster e-reputation.
Baidu SEO & PPC strategy to rank you first on the Chinese search engine. As we all know, the first thing you do to find an importer’s information is to search on google, Unfortunately, Google is banned in China but there is a solution which is Baidu.
Baidu is the main search engine for finding information in China, so the brand that if you want to be recognized as a major milk importer in china, you should open an account on Baidu.
Additionally, if you want to break into the Chinese market, Baidu SEO is a must-have. However, Baidu is really different from Google. You should learn more about how Baidu works.
For your website to rank in China, it needs to:
Be hosted in China
Get ICP license
Be in Mandarin
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China’s appetite for cow milk has exploded in recent years. The nation of nearly 1.4 billion people is now in the league of the largest consumers of cow milk products. Chinese population consumed on average 12.5 kilograms of milk and dairy products per person in 2020. The Covid-19 crisis technically paralyzed Daigou and exporters’ ability to supply consumers. Fortunately, Cross-border e-commerce became a new opportunity for exporters. More importers can now move towards cross-Border e-Commerce due to the increase in costs and risks.
cow milk export to china 2021
cow milk export to china 2022
cow milk export to china