Angus Soft Fruits is exploring the global export potential of its high-quality berries, targeting markets in Asia, including Singapore, Malaysia, and Hong Kong.
Following a challenging year for UK berry suppliers, the company aims to expand its presence in these regions by improving shipping methods and packaging to ensure the freshness of its products. The initiative reflects a strategic move to tap into new markets while addressing domestic production challenges.
Citations:
[1] https://www.fruitnet.com/angus-soft-fruits-eyes-asian-export-expansion/247615.article
[2] https://www.freshplaza.com/north-america/article/9625202/run-your-business-like-you-are-going-to-run-it-for-100-years/
[3] https://www.freshfruitportal.com/news/2024/04/04/perspectives-from-fruit-logistica-2024-angus-soft-fruits/
[4] https://www.angussoftfruits.co.uk
[5] https://www.sruc.ac.uk/business-services/sac-consulting/our-work/case-studies/angus-soft-fruits/
[6] https://en.wikipedia.org/wiki/Plastic_bag_ban
[7] https://link.springer.com/article/10.1007/s11027-024-10122-8
[8] https://www.youtube.com/watch?v=f5I3gzGLvCE