The Spanish olive oil sector is actively working to develop exports to China, a market with significant growth potential[2][3][4][5]. Spain's Olive Oil Interprofessional, which represents the interests of Spanish olive oil producers, has launched a new campaign called "Spanish Olive Oil, The New Trend" to promote the health benefits and sustainability of Spanish olive oil in China[5].
The organization's director, Teresa Perez, revealed that Spain's olive oil exports to China increased from 17,000 tonnes in the first six months of 2021 to 20,000 tonnes in the same period of 2022, representing a 46% increase in value due to rising prices[5]. Despite a projected 47% drop in Spanish olive oil production in 2022 due to drought, the sector remains confident in its ability to supply the Chinese market, thanks to existing stocks of around 400,000 tonnes[5]. The Spanish olive oil industry's efforts to develop the Chinese market are part of a broader strategy to diversify its export markets as consumption habits change in Europe due to historically high prices[3][4].
Citations:
[1] https://thefederal.com/category/business/spice-wars-indias-food-regulator-must-step-up-to-beat-export-bans-123996
[2] https://www.linkedin.com/posts/olive-oil-times_spanish-olive-oil-sector-works-to-develop-activity-7201288733046784000-vFo5
[3] https://www.rwfreight.co.uk/news/2024/05/24/spanish-olive-oil-sector-to-develop-exports-to-china-123/
[4] https://twitter.com/oliveoiltimes/status/1795504378872221986
[5] https://www.ciie.org/zbh/en/news/exhibition/focus/20221020/34594.html