Volvo has joined the elite group of big four imported car brands in Korea, solidifying its position in the country's premium market. The Swedish automaker has achieved this milestone by consistently delivering strong sales performance, particularly with its SUV models such as the XC60, XC90, and XC40.
These models have been highly sought after by Korean consumers, contributing to Volvo's significant market share. With its commitment to quality and customer satisfaction, Volvo has become a major player in the Korean market, alongside other prominent brands like Mercedes-Benz, BMW, and Lexus[4][5].
Citations:
[1] https://www.koreaherald.com/view.php?ud=20231103000467
[2] https://www.koreaherald.com/view.php?ud=20240104000600
[3] https://www.kedglobal.com/automobiles/newsView/ked202307300001
[4] https://www.mk.co.kr/en/business/10935452
[5] https://www.businesskorea.co.kr/news/articleView.html?idxno=215861